Skip Ribbon Commands
Skip to main content

News Release


London’s iconic Principal Tower launches Upper House Residences

Highly sought after EC2 postcode in the City of London

​​Singapore, 12 May 2015 Upper House, the world's first collection of luxury apartments fully designed by the renowned Foster + Partners architects, will be unveiled to investors in Singapore this week. Situated in the heart of London's global financial district, Upper House occupies the top 30 floors of the 50-storey Principal Tower. The position of the Upper House affords buyers unparalleled views of some of the world's greatest landmarks in the heart of London.

Designed inside and out by the architects behind contemporary global landmarks including The Gherkin and City Hall in London, HSBC headquarters in Hong Kong, Singapore Supreme Court and the Beijing International Airport. The Upper House residences provide buyers with a premium specification finished to the highest enhanced standard, with prices starting at 2 million SPD for a one-bedroom apartment.

​Upper House is the premium collection of apartments at Principal Tower, a joint development by Brookfield Property Partners L.P., Concord Pacific and W1 Developments. Along with second to none spectacular views over the City of London, owners of the luxurious apartments in Principal Tower will benefit from a bespoke residents' gym, spa, screening room, lap pool and 24-hour concierge. Sales of apartments in the City House collection were officially launched in September 2014, and sold out in less than two months.

Just 30 minutes away from London City Airport, the Principal Tower development features a stylish piazza, shops, offices, cafes and restaurants. With links to five major transport hubs in close proximity – including London's major Crossrail development – Upper House presents a sustained long-term capital growth opportunity.

In addition to their global projects, architects Foster + Partners have delivered a number of landmarks in Singapore:-

  • Leedon Park House in Singapore
  • Capella Singapore
  • South Beach in Singapore
  • EXPO Station in Singapore


"Over the years, London's stable real estate market has become known as a safe haven for Singapore investors, and the city remains the principal target for regional capital," said Tim Wright, Director – Residential at JLL, the selling agents for Principal Tower. "In addition to that, we have witnessed increasing interest from Singapore investors outside the traditional 'golden postcodes' of Belgravia, Knightsbridge, and Chelsea, in areas of 'New London' such as The City and Shoreditch. This interest is driven by a desire to spot new growth areas and benefit from higher returns."

Terry Hui, President and CEO, Concord Pacific, said: "The Upper House at Principal Tower offers the chance to buy an architectural gem with true rarity value, designed inside and out by Foster + Partners in the heart of London's global business district. This is an exceptional opportunity to buy into an iconic landmark building with outstanding cachet and excellent investment potential."

Christopher Murray, Managing Director, W1 Developments, said: "We are creating a new district: a buzzy, vibrant place where people will want to both work and live. On the doorstep of the City and Shoreditch, Principal Tower sits within the wider Principal Place development which includes state of the art offices, shops, restaurants, apartments and a beautifully landscaped half-acre piazza. The office building, adjoining retail and public piazza are due for completion in Q4 2016, so that by the time the residential tower is complete, homeowners can expect that all the offices, shops and restaurants will be open."

Doris Tan, Head of International Residential Property Services, JLL Singapore, said: "The British Conservative Party's victory at the recent UK elections bodes well for overseas buyers of UK properties. The news saw the rise of both the sterling pound and the stock market, and we expect to see steady economic growth. Those who have been waiting on the side-lines to purchase London property will now be able to move ahead. Principal Tower – an iconic building by a renowned architect and established developer, with its good location in the city and the upcoming Crossrail – makes for a good investment."​


Note to Editors                                                                                                                 

  1. Please click here to download the high resolution image of Principal Tower.



Contact:Doris Tan (Sales Team)Vivian Lim (Head of Marketing Communications, Singapore)
Phone:+65 9632 7334+65 6494 3824/ +65 9748 8454


Prices for City House start at £778,000 (SPD – 1582.52)

Prices for the Upper House start at £986,000 (SPD – 2005.61)


About Principal Tower

Designed by world renowned architect Foster + Partners, Principal Place is London's next iconic city complex featuring a perfect mix of residential and top grade office space, retail facilities and a half-acre public piazza. Principal Tower, the 50-storey luxury residential establishment at Principal Place, will be Foster + Partners' first London residential tower designed both inside and outside, reaching 175 meters, making it one of the tallest residential buildings in Central London. The development will have expansive views from Canary Wharf in the East to St. Paul's and the Houses of Parliament in the West. The Principal Tower development project is a joint venture between Brookfield, Concord Pacific and W1 Developments. For more information, visit, where prospective buyers can register their interest.


Brookfield Property Partners is one of the world's largest commercial real estate companies. Its goal is to be the leading global owner, operator and investor in best-in-class commercial property assets. Their diversified portfolio includes interests in over 100 premier office properties and over 150 best-in-class retail malls around the globe. Brookfield Property Partners also hold interests in multi-family, industrial, hotel and triple net lease assets through Brookfield-managed private funds. For more information, please visit


Concord Pacific is a Canadian-headquartered developer of multi-phased, master-planned residential communities. With more than 20,000 units built or currently under development, it is Canada's largest urban community builder and has won numerous national and international awards for design and excellence. Their development schemes are strategically designed to enhance the lifestyles of its residents with innovative architecture and engaging public spaces of world‐class scale and use. The Group's legacy as an urban master‐planned community developer began with Canada's largest urban master-planned community, Concord Pacific Place in Vancouver, Canada. Second only in size to Concord Pacific Place, Concord's City Place development in Toronto has continued its skyline defining legacy and confirmed its master-planning model. Concord continues to advance its model to numerous prime communities and projects under development both nationally and internationally. For more information, visit


W1 Developments Ltd is a London-based property company that specialises in high-quality commercial and residential developments. The W1 Developments team has created more than 500,000 sq. ft. of high-quality accommodation in London and is one of the leading property developers in Central London. Its success comes from adapting global real estate concepts in order to provide London with imaginatively designed buildings that deliver exceptional value for its customers. W1 Developments recently exchanged contracts on Marylebone Square W1, a circa 1 acre site in one of the most sought after areas in Central London, just off Marylebone High Street.

W1's fundamental goal in its projects is to create distinction and value that exceeds the local market rate. For additional information, visit


Foster + Partners is one of the most innovative architectural practices in the world today and is led by Founder and Chairman Norman Foster and a Partnership Board. Although the office has a large campus in London (where it was first founded), it is one of a global network of studios today. Over the past five decades the practice has pioneered a sustainable approach to architecture and ecology through a strikingly wide range of work, from urban masterplans, public infrastructure, airports, civic and cultural buildings, offices and workplaces to private houses and product design. The studio has established an international reputation through buildings such as the world's largest airport terminal at Beijing, Swiss Re's London Headquarters, Hearst Headquarters in New York, Millau Viaduct in France, the German Parliament in the Reichstag, Berlin, The Great Court at London's British Museum, Headquarters' for HSBC in Hong Kong and London, and Commerzbank Headquarters in Frankfurt. The practice has received over 675 awards for excellence and won over 120 national and international competitions since its inception in 1967. Visit


​​Singapore Event Information

Date15th – 17th May 2015
Hotel VenueSt Regis, Senator Room
Address29 Tanglin Road, Singapore 247911


For more information, please contact JLL Sales Team:

Contact:Doris Tan
CEA Reg. No:R016994G
Phone:+65 9632 7334